HomeProcess | Digital Solutions Group

Understanding the world that surrounds our clients and the things that influence their consumers gives context to how we design their brand story, and where it is played out.

Our Marketing Process

A sophisticated process, made simple.
  • We meet with you (via phone or in person) to truly understand your business, the marketplace, and perhaps most importantly, your objectives
  • We develop a custom strategy to accomplish your business objectives within your budget
  • We execute your custom strategy
  • We report the results to you each month, then refine the strategy based on your campaign results and any changes in the competitive landscape
  • We continue to revise and enhance your campaign(s) and strive to achieve continually improving results

Project Discovery

Projects Managed with a Solution Mindset

Our projects are divided into two parts. Discovery is our chance to dig in and understand your business, your problems and your customers. What customers think they need and what they actually need are rarely the same!

The Discovery process typically involves our senior strategy, technical and design team members and includes:

  • Stakeholder meetings and interviews
  • Requirement and problem definition
  • Analytics research
  • User research and testing
  • Preliminary user experience
  • Content strategy and information architecture
  • Technical strategy

Implementation Process

Project Delivery

Once we have a plan and solution defined, we kick into agile development mode. We design and build each week with frequent standups and check-ins to make sure our team is on the same page with yours. We build fast, test, adapt and iterate.

And as things change (they always do) we communicate quickly. Not just letting you know problems, but proposed solutions and options to keep the project moving—and you in control.

At the end of the day, we’re not in the business of missing the target. We go above and beyond to hit budgets and timelines. But more than that, we prove every day our team should be the one who deserves your business.


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Our tailor made solutions are created and cultivated to accurately mesh with our clients methodology, protocols and approach to business.


If you wish to receive our latest news in your email box, just subscribe to our newsletter. We won’t spam you, we promise!


As the pioneer of the lean startup movement, APPLAUZ has dedicated it’s time to sharing effective business strategies that help new businesses and enterpreneurs put their money to work in the right way.