Firstly we hold either a meeting, call or chat with with the team to get a clearer understanding of your likes, ideas, wishes, goals and the scope of your project. Following this collaboration, we present a design and active development plan geared toward helping you reach your goals and building the website of your dreams.
Second, we perform research. All design projects are backed by competitive analysis, brand identity, colour theory and user experience strategy. Once we have the data we need, we lay out the website content plan, URL structure and individual page wireframes. This ensures you have a properly architecture website that was built for SEO and the user experience. Of course this can be shrunk depending on the speed of requested delivery and overall complexity of the site.
Once the website layout and content plan is approved, we push the project to the next stage: graphic design. During this phase, our expert design team will create custom designs, buttons, images, videos and other graphics for your review. Once our internal team is happy with the designs, they will be delivered to you for final sign off.
Approved designs, content and SEO all get wrapped up and delivered to our development team for implementation. While our programmers are customizing your future website, we are also busy ensuring all tracking and tools are setup and properly integrated into the new site. If you have an existing website, we will also be redirecting your old site so you don’t lose any authority with Google. When your new website is ready for review, you will have final say on the launch day. Once the new site goes live, our team runs it through a quality assurance checklist to ensure every detail was executed perfectly.
If you need to change your website frequently, you should consider a CMS website instead of a static website. A Content Management System (CMS) Website allows for you or your partners/employees to add and edit content on your website from an administrative panel which is secured with a password. These systems are useful because you do not need HTML training in order to add new pages or to edit or delete content for your site.
Strategic design is the fusion of your organisational goals with every aspect of your design process. You aren’t simply designing a user interface that looks good and is usable and accessible. You’re designing an interface that will help you accomplish your organization’s objectives.
There are many websites out there that look fantastic and sport the latest trends in design yet often fail miserably in their intended function. Design trends are, of course, important because they give you fresh inspiration and new techniques, but the implementation of those techniques and styles needs to be intelligent and focused. For example, a blog isn’t a marketing brochure; you should focus on usability and readability rather than style. Similarly, a promotional website for a computer game should feature graphics and styles that portray a specific feel and style; the aesthetic is very important here.
When the designer simply implements a look and feel that is fashionable at the moment (think Web 2.0 trends) without any thought of how they fit the function of the website or the business behind it, the end result is unlikely to be very effective.
Web design is all about crafting an interface that communicates function, is usable and accessible and exudes the right emotion and feeling. Effective Web design needs all of these elements to be in tune with the goals of your website and in sync with the organizational objectives behind the website. Strategic design is all about identifying those goals and using them to guide your design.