Our Process – Digital Solutions Group

Our Marketing Process

A sophisticated process, made simple.

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We develop a custom strategy to accomplish your business objectives within your budget.

We execute your custom strategy

We report the results to you each month, then refine the strategy based on your campaign results and any changes in the competitive landscape.

We continue to revise and enhance your campaign(s) and strive to achieve continually improving results.

Project Discovery

Projects Managed with a Solution Mindset.

Our projects are divided into two parts. Discovery is our chance to dig in and understand your business, your problems and your customers. What customers think they need and what they actually need are rarely the same!

The Discovery process typically involves our senior strategy, technical and design team members and includes:

Stakeholder meetings & interviews

Requirement & problem definition

Analytics research

User research & testing

Preliminary user experience

Content strategy & information architecture

Implementation Process

Project Delivery

Once we have a plan and solution defined, we kick into agile development mode. We design and build each week with frequent standups and check-ins to make sure our team is on the same page with yours. We build fast, test, adapt and iterate.

And as things change (they always do) we communicate quickly. Not just letting you know problems, but proposed solutions and options to keep the project moving—and you in control.

At the end of the day, we’re not in the business of missing the target. We go above and beyond to hit budgets and timelines. But more than that, we prove every day our team should be the one who deserves your business.