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Process

Our Marketing Process

A sophisticated process, made simple.
  • We meet with you (via phone or in person) to truly understand your business, the marketplace, and perhaps most importantly, your objectives

    We meet with you (via phone or in person) to truly understand your business, the marketplace, and perhaps most importantly, your objectives

  • We develop a custom strategy to accomplish your business objectives within your budget

    We develop a custom strategy to accomplish your business objectives within your budget

  • We execute your custom strategy

    We execute your custom strategy

  • We report the results to you each month, then refine the strategy based on your campaign results and any changes in the competitive landscape

    We report the results to you each month, then refine the strategy based on your campaign results and any changes in the competitive landscape

  • We continue to revise and enhance your campaign(s) and strive to achieve continually improving results

    We continue to revise and enhance your campaign(s) and strive to achieve continually improving results

Project Discovery

Projects Managed with a Solution Mindset

Our projects are divided into two parts. Discovery is our chance to dig in and understand your business, your problems and your customers. What customers think they need and what they actually need are rarely the same!

The Discovery process typically involves our senior strategy, technical and design team members and includes:

  • Stakeholder meetings and interviews

    Stakeholder meetings and interviews

  • Requirement and problem definition

    Requirement and problem definition

  • Analytics research

    Analytics research

  • User research and testing

    User research and testing

  • Competitor research

    Competitor research

  • Preliminary user experience

    Preliminary user experience

  • Content Strategy

    Content Strategy

  • information Architecture

    information Architecture

  • Technical Strategy

    Technical Strategy

Implementation Process

Project Delivery

Once we have a plan and solution defined, we kick into agile development mode. We design and build each week with frequent standups and check-ins to make sure our team is on the same page with yours. We build fast, test, adapt and iterate.

And as things change (they always do) we communicate quickly. Not just letting you know problems, but proposed solutions and options to keep the project moving—and you in control.

At the end of the day, we’re not in the business of missing the target. We go above and beyond to hit budgets and timelines. But more than that, we prove every day our team should be the one who deserves your business.

DSG Explained

Digital Solutions Group is a full service marketing, design, web and ad agency with local, national and international reach.

Contact

1300 786 284

Suite 406, 8 Help Street Chatswood NSW 2067

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